Tracy Weatherby is the founder of Active Ingredient, a consulting firm dedicated to solving Product & Customer Marketing Challenges through Strategy, Research & Analysis. Tracy has 20 years of experience in the technology and healthcare markets. Active Ingredient helps clients build solid, profitable businesses with strong growth prospects. Active Ingredient's clients include Fortune 500 companies such as Cisco Systems, Oracle, and Adobe Systems as well as early stage companies such as Cubist Pharmaceuticals, Placeware & Nextance. Active Ingredient's industry experience spans technology (enterprise, education, and consumer markets) and healthcare (biotech, medical devices, and pharmaceutical).
Prior to founding Active Ingredient, Tracy was the Vice President of Sales & Marketing for Vicarious, Inc., publisher of the CNN Time Capsule and NFL's Greatest Plays . Tracy has held management positions in marketing at Momenta Corporation (one of the original pen-based computer companies) and Apple Computer. Her career began in corporate strategy consulting with Strategic Planning Associates (now Mercer Management). Tracy holds an MBA from Stanford University and a BA from Dartmouth College.
| Active Ingredient Principal & Founder |
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Strategic Consulting |
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| Vicarious, Inc. Vice President, Sales & Marketing |
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Consumer CD-ROM Publisher 1993-1995 |
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| Momenta Corporation |
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Pen-based Computers 1990-1993 |
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| Apple Computer Market Development Manager, Large Business Channel Development Manager, Higher Education |
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Computer Manufacturer 1989-1990 1987-1989 |
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| Strategic Planning Associates (now Mercer Management) Research Analyst |
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Corporate Strategy Consulting 1983-1985 |
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| Education |
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| Stanford Graduate School of Business Masters of Business Administration |
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1987 |
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| Dartmouth College Bachelor of Arts |
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1983 |
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| Affiliations & Community Involvement
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