Articles

Soft • letter "Checklist: Win-Loss Interviews"

Soft • letter "On Defining a Compelling Benefit"

THE FEATURE "If You Build it They Will Come?"

Speaking Engagements
SDForum “Is My Idea Any Good?”		Speaker
Professional BusinessWomen of California (PBWC) 19th Annual Conference		Speaker
Business Marketing Association of Northern California Beacon Awards		Judge
U.C. Santa Cruz Extension "Market Analysis Hits the Road"		Guest Speaker
Draper Fisher Jurvetson Tech Summit "Managing the Conflict between Marketing & Product Development"		Panelist
U.C. Santa Cruz Extension "The Power of Market Research"		Guest Speaker
SDForum Center, Soup to Nuts Seminar "Business Models in the Current Market"		Featured Speaker
SDForum "Market Assessment & Business Planning"		Active Ingredient Seminar
Women in Consulting "How to Keep Your Consulting Business Flourishing"		Panelist
Dartmouth Alumni Seminar "The Mind & Soul of the Entrepreneur"		Panelist
PC Data Conference "Outsourcing & Software Rental: The Next Frontier?"		Panel Designer & Moderator
Electronic Commerce for Software Conference "The Well Designed Software Publisher Web Site"		General Session
Center for Software Development "Market Assessment & Business Planning"		Active Ingredient Seminar
PC Data Conference "Business Channels"		Presenter
Federation of Women Entrepreneurs "Market Assessment & Business Planning"		On-Line Expert
Symantec Solutions "The State of Online Commerce"		Keynote Speaker
Software Publishers Association "The Good, the Bad, & the Ugly in Online Marketing"		Panelist
PC Data & Soft•letter Marketing Conference "Guidelines: Emerging Electronic Channels"		Presenter