Active Ingredient's services are tailored to your challenges. All our services are designed to build solid, profitable businesses with strong growth prospects. Most of our projects include a mix of quantitative analysis and primary research with physicians, RN's, medical advisors, and/or patients. Below is a sampling of the types of projects we have conducted.
Pipeline Analysis & Growth Opportunities
- Defines what clinical and consumer/patient needs the product is solving and what substitutes are available
- Illuminates depth of clinical need, treatment segments affected, and what differentiation the product would require through research with clinicians and thought leaders
Product & Market Opportunity Assessment
- Highlights which indications or products have the largest market potential & possibilities for long-term growth based on quantitative analysis and qualitative research findings.
- Generates detailed profiles & clinical segment analysis covering the unmet needs, the decision makers, the payors, the practice patterns, valued product attributes, adoption barriers, competitive landscape, and potential market size
- Creates a detailed view of what clinical needs provide the greatest opportunity for a product
- Profiles highest opportunity by physician specialties, highlights unmet needs, identifies influencers, articulates the payor & reimbursement issues, defines the competitive substitutes and outlines physician & patient use concerns
- Formulates appropriate market segmentation schema based on indication, physician specialties, business models, geographies and other factors
- Sizes markets using third party research & qualitative analysis as well as bottoms-up and top-down forecasts to enhance reliability and credibility
- Develops strong positioning for your core products into key markets with messages tailored for physicians, payors, and end-users utilizing market data and qualitative research
- Ensures that the positioning addresses an important problem as well as being clear, differentiated, targeted, meaningful to your target customer and providing a compelling reason to buy
- Creates a competitive landscape map from the perspective of physicians, payors, and end-users
- Utilizes detailed analysis of websites, blogs, third party research, and qualitative research with customers to provide a strategic view of your competition as well as other modalities of treatment, your competitors' positioning & future directions, product capability gaps, potential differentiation, and partnering opportunities