Active Ingredient's services are tailored to your challenges. All our services are designed to build solid, profitable businesses with strong growth prospects. Below is sampling of the types of services that are most commonly requested by our clients. These services take advantage of our quantitative analysis capabilities and our ability to bring the customer voice, experience, and insight to your business.
Market Assessment & Identification of Growth Opportunities
- Defines what markets will be most successful for your product and which markets provide the strongest possibility of long-term growth
- Encompasses market sizing, customer research, competitive landscape, business modeling & forecasting
- Profiles potential customers to understand their needs, what opportunity the market provides for your company, and how your product can be differentiated
- Focuses on detailed customer research and competitive analysis
- Elucidates the perspective of your customers and potential customers on your key strategic decisions
- Formulates a framework representing customer concerns and world views through in-depth qualitative interviews
Go-to-Market Strategies & Planning
- Produces a plan to move your products into the market in a successful way
- Defines who your customers are, what their needs are, how your product needs to be positioned, where it needs to be promoted and sold, and how it needs to be supported – all based on real data, both quantitative and qualitative
Market Segmentation & Vertical Market Targeting
- Maps various ways to define & segment the market as well as analyzing which segments have the highest potential
- Establishes a framework for what requirements & product modifications are needed and how to position, promote, and sell to each market
Product Positioning & Value Proposition
- Develops strong positioning & value propositions for your core products utilizing market data and qualitative research
- Ensures that the positioning addresses an important problem as well as being clear, differentiated, targeted, meaningful to your target customer and providing a compelling reason to buy
- Equips your organization with solutions to sales problems
- Diagnoses the reasons your product is not selling and pinpoints whether the issue is product-related, competition, poor customer targeting, suboptimal positioning or inappropriate sales strategies
- Creates a competitive landscape from the perspective of your customers
- Utilizes detailed analysis of websites, blogs, third party research, and qualitative research with customers to provide a strategic view of your competition & substitutes, your competitors' positioning & future directions, product capability gaps, potential differentiation, and partnering opportunities
- Generates detailed, quantitative models of your business with variables representing the key success factors in your business
- Empowers you to experiment with different business models, forecast growth, predict the effect of different events & price schema on your business, and determine how to manage your business for maximum profit and growth
- Sells your opportunity to investors or to groups internal to your company
- Illuminates what your business is and how it is unique, who your customers are, how you will beat competition, what drives the business model, and how you will succeed